As cheerleaders for the credit union movement, we share our unique perspectives on a credit union marketing blog.
We also speak on a variety of credit union subjects from branding, living our principles to low-cost guerilla marketing.
Here are a few of our favorite topics. We are happy to share our insights with your credit union team, chapter, League, Association or well...anyone who will listen.
Discover & Differentiate
Branding includes all the emotions that people have about your credit union. And unfortunately, if you do not actively create and reinforce your brand image, your members will craft one for you. Now more than ever, credit unions have extra challenges from a limited staff, budgets and resources. Having the discipline to stop being all things to all people, but instead being amazing things to just the right people is the focus of this idea lab. You’ll walk away with some implementable ideas for your credit union on how to connect, engage and build the right community for your members.
Out of the Box, but Still in the Budget
It's an interesting time to be a credit union marketer. The opportunities are vast: consumer frustration with banks and credit card companies is at an all time high, while consumers are waking back up to the importance of thrift, community and trust. At the same time margins are squeezed, budgets are downsized and marketers are challenged now more than ever to capture the attention of consumers. How do we capitalize on this critical juncture? During this session, Kelley will share how to make the most of a marketing budget during these tough economic times by investing in differentiation combined with social media as the secret weapons to develop your own super hero marketing powers. In this session, you'll discover how some simple low cost, out- of-the-box ideas can gain attention to get Results with a capital R..
Mastering the Art of Coopetition
Coopetition in the credit union movement is a term that encompasses how credit unions can still exhibit the values of a cooperative while also competing for market share with other credit unions. As more credit unions are becoming community chartered their fields of membership have and will continue to overlap. This session will discuss marketing strategies that will allow your credit union to cooperate with other credit unions to expand the movement but also compete for our individual piece of the market.
Integrating Advocacy into Your Marketing
Most credit union employees, volunteers, members, and potential members are aware of the increased role the government will play in the financial services industry as more regulations are introduced. While your league and CUNA are continually working for the credit union and it’s members to insure these regulations will be beneficial, what role should the credit union’s marketing play in promoting advocacy. Find out how advocacy can be integrated into your marketing strategy.